Lead Shopify Developer · Full Stack Web Engineer

Building high‑performing Shopify stores for brands that want to grow.

I'm Ali, a Lead Shopify Developer and Full Stack Web Engineer, creating fast, scalable and conversion-focused eCommerce experiences for brands worldwide.

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0+ Stores delivered

0+ Years in Web development

0+ Years in Shopify

0+ Enterprise brands served

Based in Manchester, UK

About me

The Engineer Behind the Storefronts

I'm a Lead Shopify Developer and Full Stack Web Engineer with 10+ years of experience developing websites and over 6 years specialising in Shopify. I've built and customised e-commerce solutions ranging from single-product stores to enterprise platforms supporting complex workflows and high order volumes.

I specialise in Shopify development, building and extending Shopify 2.0 stores through advanced Liquid development, custom sections and blocks, custom app development, Shopify Functions, Admin and Storefront API integrations, third-party API connections, webhooks, ERP integrations, product data architecture, and bespoke e-commerce workflows.

I hold an MSc in Applied Artificial Intelligence & Data Analytics and a BSc in Software Engineering, pairing solid engineering fundamentals with AI and data-driven approach to solving complex commerce challenges.

Outside of development, I'm constantly exploring emerging AI technologies, experimenting with new tools, and keeping up with the latest trends in web development. When I'm away from the keyboard, you'll usually find me reading or watching cricket.

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Shopify Shopify Plus Liquid Custom Themes Custom Sections Custom Apps Custom Functions GraphQL Admin API Storefront API REST API Webhooks Custom Order/Cart Logic ERP Integrations React Remix Astro TypeScript JavaScript HTML CSS Tailwind CSS Responsive Design Node.js Python ASP.NET MVC Automations Cloudflare Analytics GA4 GTM Conversion Tracking SEO CRO Klaviyo Enterprise Websites E-commerce Solutions

Capabilities

Full Stack Web Development & Shopify Expertise

From frontend experiences to backend integrations, building fast, scalable and reliable solutions for modern commerce.

Custom Shopify Theme Development

Building bespoke Shopify themes and sections using Liquid, HTML, CSS and JavaScript with a focus on performance, usability and conversion.

Custom Apps, Functions & APIs

Extending Shopify beyond its limits with custom apps, APIs, automation and backend solutions using Node.js, React and Shopify's developer ecosystem.

Performance & SEO

Optimising storefront performance, Core Web Vitals, technical SEO and user experiences that improve conversions and customer engagement.

ERP & Systems Integration

End-to-end integration of Shopify with internal ERP systems to automate operations and create seamless workflows.

Shopify Plus & Automation

Building scalable Shopify Plus experiences, automation workflows and advanced solutions for growing brands operating at scale.

Data, Analytics & AI

Backed by an MSc in Applied AI & Data Analytics, turning store data into real insight on user behaviour and sales performance.

Selected work

Recent Projects

A selection of Shopify stores, integrations and digital solutions delivered across my professional experience.

Dip and Doze: Bespoke Dynamic Storefront

In Progress

Designing and building Dip and Doze's new bespoke Shopify store from the ground up: dedicated landing pages with dynamic sections and blocks rendered through metaobjects and metafields, giving full control over layout. The product form supports dynamic variant-level add-on products, plus size and colour siblings for easy cross-navigation between related variants. Sale automations, also powered by metaobjects, update the whole site for the exact time period of a sale.

Custom ThemeLiquidMetaobjectsMetafieldsDynamic SectionsVariant Add-OnsSale AutomationsHTMLCSSJavaScriptGitHub

Behrens Group: Full-Stack Website

In Progress

Designing and building the Behrens Group's enterprise website from the ground up: a fully bespoke build with multiple landing pages for the group's different businesses, all managed through a custom-built admin panel that lets content be updated without touching the source code. Built from scratch with React and Tailwind CSS, hosted on Cloudflare Pages for complete control over performance and architecture, with blog publishing and form submissions handled through Cloudflare Workers.

ReactTypeScriptTailwind CSSViteCloudflare PagesCloudflare WorkersCustom Admin PanelHTMLCSSJavaScriptGitHub

WPBSA Play Snooker Phone App Integration

Designed and built the Official Snooker Store for WPBSA on Shopify, connected to the ERP system for order, inventory and fulfilment management. I also built a real-time single sign-on bridge between the store and WPBSA's new Play Snooker app, so app users shop without logging in twice. A custom API syncs PlayPlus membership status the instant it changes, automatically applying the 10% subscriber discount, replacing a $149/mo app that only updated status at login.

Shopify Admin APIGraphQLNode.jsExpress.jsJavaScriptShopify OAuthGitHubAWS LambdaLiquidHTMLCSSERP

Merch Team Multi-Vertical Storefronts

Built and maintain multiple storefronts, including The Hybrid Games, Valor, Sale Sharks, The Sugar House and LUSU, all hosted on a single Merch Team Shopify store. Each one looks, feels and functions like a fully independent store, with its own theme, custom sections and logic (All of them run their own custom cart flows), while session handling keeps shoppers locked to the storefront they landed on. Every storefront still syncs back to the same ERP behind the scenes.

Multi-Vertical ArchitectureCustom Cart LogicSession ManagementIntact iQLiquidHTMLCSSJavaScriptERPGitHub

Experience

Where I've Worked

A timeline of the roles, companies and studies that shaped my path in Shopify and web development.

2024 - Present Current role

Lead Shopify Developer

Sir Jacob Behrens & Sons

Based in Manchester, UK, leading Shopify & ERP integrations for a 190-year-old business, building custom themes, functions, pixel-perfect sections and providing solutions for enterprise clients.

2022 - 2024 After MSc

Lead Shopify Developer

Redsoda Co.

Based in Manchester, UK, owning complete Shopify store builds end-to-end, from theme development to inventory systems and multi-channel marketing campaigns.

2021 - 2022 While studying MSc

Part-Time Shopify Developer

EcomBiz Hub

Working remotely, building and customising Shopify stores to client requirements, including backend Liquid development, alongside my MSc studies.

2020 - 2021 After BSc

Shopify Developer

XEE Creatives

Based in Pakistan, designing and developing custom Shopify and WordPress stores across print-on-demand, drop-shipping and single-product builds; recognised as MVP within two months of joining.

2016 - 2020 While studying BSc

Full Stack Web Developer

University of Lahore

Based in Pakistan, designing multiple full-stack websites using C#, ASP.NET MVC, Firebase, HTML, CSS, JavaScript, jQuery and Bootstrap.

Education

MSc Applied AI & Data Analytics

University of Bradford, UK · 2021 - 2022

BSc Software Engineering

University of Lahore, Pakistan · 2016 - 2020

Recognition

Trusted by Teams At

A selection of the organisations I've helped build and run their Shopify stores.

“Ali has worked with me for many years, delivering reliable end-to-end Shopify solutions. He combines strong technical development skills with a practical, solutions-focused approach, quickly understanding client requirements and finding effective ways to overcome challenges. He is dependable, creative in his execution and consistently delivers to a high standard.”

Tony Sheridan · Founder, Merch Group Limited

“Working with Ali has been an absolute pleasure. He is an exceptionally talented developer who approaches every element of a project with expertise, creativity and a genuine determination to find the best solution. No request ever feels too complicated, and there is nothing I have asked for that he hasn’t been able to achieve. He is incredibly knowledgeable, reliable and easy to work with, and his attention to detail always gives me complete confidence throughout every project. I couldn’t be happier with the recent website Ali created for us, and I would wholeheartedly recommend him to anyone looking for a brilliant developer who can turn even the most ambitious ideas into reality.”

Jennie Lees · Marketing Manager, Behrens Group

Contact

Looking for a Shopify developer or full-stack engineer?

Whether you need a custom Shopify build, complex integrations, performance optimisation, a scalable enterprise website, or a bespoke full-stack solution, I'd love to hear about your project.